Larry the kids and I have lived here in the PNW for a total of almost five years now. It's really hard for me to believe that we've been here that long.
Being from the South, I never really knew what to expect when we first moved here. I knew I loved the landscape, all of the beautiful trees and greenery and yes, even the rain. There's just something so beautiful about this place that keeps us on our toes and seeking more and more adventure in life.
Insert, Wish You Were Northwest, a apparel and accessory design company focusing on exploring all the Great Pacific Northwest has to offer in nature and style. I'm absolutely in love with these girls and love what they stand for-living life with no limitations and always on the lookout for adventure!
NAME | Wish You Were Northwest
OWNER | Tory and Tahnee
LENGTH OF OPERATION | 1 year
WEBSITE | http://www.wishyouwerenorthwest.com
Can you tell us more about your business and the story behind how you started it?
Our names are Tahnee and Tory and we own Wish You Were Northwest, an apparel company inspired by the Pacific Northwest.
We are sisters who grew up just outside of Seattle. We were raised in a music-filled, free thinking family, in a log home amidst more well-loved animals than we could count! Our parents took us on day trips almost every Sunday, usually with no particular destination. This is where our love for the PNW was rooted. Although the two of us are different in many ways, we are alike in many as well. We both love long aimless drives, chocolate chip cookies, music, dancing, laughing at YouTube videos, campfires, BBQs, the visual arts and of course, fashion.
Starting this business was natural in that we combined many of our interests into one thing. Since we have a special place in our hearts for the area we get to call home, we had this desire to created clothing that invited people into our wold. We like the messages we come up with to convey a sense of adventure and belonging, on clothes that we would reach into our closet and wear day in and day out. It's been so exciting and rewarding to be doing something we both truly love to do.
Were you or have you ever been afraid while starting or running your business?
Our dad has owned businesses our whole lives, so we grew up seeing challenges come his way but his overcoming them always made a bigger impression on us. I don't think fear has been too much of a struggle for us, I think working together really helps in this as we balance each other out. Putting our ideas and creations out there in the beginning and not knowing if we hit the mark or were way off made us nervous though! Letting people in on your creativity can be a very vulnerable experience, but one of the most rewarding too.
If we ever face fear along the way, we quickly go back to gratitude for having this business, which realigns us and puts it all into perspective. We know we have Jesus to thank for our success and we want Him to be the guide in all of this.
What advice, if any, would you offer anyone who dreams of starting their own creative business?
Once you can narrow down what you love to do, you have half of the work done! The other half has to do with having a really clear vision for your business and staying on that course. However, within this you have to have the ability to change and be molded by the process, so it's always striving for that just right balance I think.
Do you have any favorite quotes, scriptures or mantras that you have chosen to help lead you through life or decision making processes in business? Why is this your favorite?
Lots of bible verses come to mind, but the general overriding approach we find most important on a daily basis (and want to never forget) is to always be generous and put others first. We try our best to run every response and decision through that filter. We also like to remember to go with our gut instincts on things because we've learned that it's pretty trustworthy, especially since we almost always have the same gut instinct.
What is your favorite part of running your own business?
I absolutely love the creative process with my sister. There is nothing more satisfying than we have completed a new design, photographed it and put it up in the shop. We also both love the people we have gotten to connect with on Instagram. That continues to be an exciting adventure and a great source of our inspiration every day.